AI Insights · Timothy · April 2023
Top 5 Social Apps Performance in Europe Q1 2023
Discover the performance trends of the top 5 social apps on a unified platform in Europe during Q1 2023, including downloads, revenue, and active users.
In Q1 2023, the top 5 social apps in Europe showed varied performance metrics across downloads, revenue, and active users. Below is a detailed look at each app's performance, based on data from Sensor Tower.
TikTok showed a steady weekly revenue, peaking at approximately $9.7M in the week of February 20. Weekly downloads fluctuated, reaching around 2.6M in late December and dropping to about 1.9M by the end of March. The app maintained a robust active user base, hovering around 193M throughout the quarter.
Instagram experienced moderate weekly revenue, peaking at approximately $47K in early February. Weekly downloads saw an increase towards the end of the quarter, reaching about 1.5M in late March. Active users remained relatively stable, around 196M to 200M throughout the period.
Facebook saw consistent weekly revenue, with a peak of about $288K in late February. Weekly downloads were steady, averaging around 1.1M. Active users slightly declined from approximately 279M in late December to around 273M by the end of March.
Likee - Short Video Community had a stable revenue pattern, peaking at around $56K in the final week of March. Weekly downloads showed growth, reaching approximately 592K in late February. Active users saw an upward trend, growing from about 10.7M in late December to 13.3M by the end of March.
X experienced a significant increase in weekly revenue, peaking at around $205K in early March. Weekly downloads were highest in early February, with around 858K, but dropped to approximately 515K by the end of March. Active users remained relatively stable, around 55M to 57M throughout the quarter.
These insights highlight the dynamic nature of social app performance in Europe. For more detailed analytics and trends, visit Sensor Tower.